Legal

Privacy Policy

Effective date: June 8, 2026  ·  Last updated: August 31, 2026

This Privacy Policy explains how CutePop (formerly published as “Kawaii AI: Anime Wallpapers 4K”) (the “App”), operated by Katya Apps (“we”, “us”, or “our”), collects, uses, shares, and protects your personal information when you download, access, or use the App and its related services. The App is distributed under the package name com.kawaii.ai.wallpaper.hd.

By using the App, you agree to the collection and use of information in accordance with this Policy. If you do not agree with this Policy, please do not use the App. This Policy is incorporated into and subject to our Terms of Use.

Summary at a glance

1. Who We Are (Data Controller)

The data controller responsible for your personal information is:

2. Information We Collect

2.1 Information you provide to us

2.2 Information collected automatically

3. How We Use Your Information

We use your information to:

4. Legal Bases for Processing (EEA / UK)

If you are in the EEA or the UK, we process your personal information under the following legal bases of the GDPR / UK GDPR:

PurposeLegal basis
Providing the App and the features you requestPerformance of a contract (Art. 6(1)(b))
AI generation and content deliveryPerformance of a contract (Art. 6(1)(b))
Content moderation, safety, and abuse preventionLegitimate interests, and compliance with legal obligations (Art. 6(1)(f), 6(1)(c))
Personalized advertisingConsent (Art. 6(1)(a)) where required
Non-personalized advertising and analyticsLegitimate interests (Art. 6(1)(f))
Push notificationsConsent / legitimate interests, subject to your device settings
Legal compliance and responding to lawful requestsCompliance with a legal obligation (Art. 6(1)(c))

Where we rely on consent, you may withdraw it at any time. Where we rely on legitimate interests, you may object to that processing (see Section 12).

5. AI-Generated Content and Content Moderation

The App offers AI image generation and hosts user-generated content. To provide these features and to keep the community safe, we share certain content with specialized service providers:

This screening is automated; the providers above do not perform human review of your content on our behalf, and we instruct our providers not to use your content to train their models. AI-generated images are produced by a machine-learning model and may not be unique. We strictly prohibit, screen for, and report unlawful content, including any sexual content involving minors.

Note on community content. Content you publish to the community feed (such as wallpapers, titles, tags, comments, and your public profile) is visible to other users. Please do not include personal information you wish to keep private. You can remove your content at any time from within the App.

6. Messaging, Stories, and Chat

The App includes an optional messaging feature: one-to-one direct messages, invite-only group chats, voice messages, wallpaper sharing, and stories that expire after 24 hours. Messaging requires a signed-in account. This section explains how that data is handled.

7. How We Share Your Information

We do not sell your personal information for money. We share information only as described below:

7.1 Service providers (processors)

We use trusted third-party providers to operate the App. They process information on our behalf and under contract:

ProviderPurposeData involved
Google FirebasePush notifications, app infrastructureDevice/installation identifiers, push token
Google Play BillingIn-app purchases and subscriptionsPurchase tokens, product IDs
Google Sign-InOptional account sign-inAccount ID, name, email, photo
Google AdMobAdvertising (most regions)Advertising ID, device data, IP
Yandex AdsAdvertising (certain regions)Advertising ID, device data, IP
RunwareAI image generation and editingPrompts, reference/generated images
OpenAIText and image content moderation (including chat-message safety screening)Submitted text and images, message text
AnthropicAutomated image-safety screeningUploaded images
DeepSeekPrompt enhancement, report classificationPrompts, report text
Cloudflare R2Image and media storage / deliveryUploaded and generated media, voice messages, story media
MaxMind GeoIPCountry-level geolocationIP address (to derive country)

Each of these providers processes data under its own privacy policy. We encourage you to review them:

7.2 Other disclosures

8. Advertising and Analytics

The App is supported by advertising. We use Google AdMob in most regions and Yandex Ads in certain regions, selected based on your country. Advertising partners may use your Advertising ID and related device information to deliver and measure ads.

9. Identifiers and Similar Technologies

The App does not use browser cookies in the traditional sense, but it and our partners use device identifiers, advertising identifiers, software development kits (SDKs), local storage, and similar technologies to operate features, remember settings, deliver ads, and analyze usage. You can manage advertising identifiers through your device settings as described in Section 8.

10. International Data Transfers

We and our service providers may process and store your information in countries other than your own, including the United States and other jurisdictions that may have data-protection laws different from those in your country. Where we transfer personal information out of the EEA or the UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses or an adequacy decision, where applicable.

11. Data Retention

We retain personal information for as long as necessary to provide the App and for the purposes described in this Policy, unless a longer retention period is required or permitted by law. In particular:

When information is no longer needed, we delete or anonymize it.

12. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information:

12.1 How to exercise your rights

12.2 U.S. state privacy rights

If you are a resident of California or another U.S. state with comprehensive privacy legislation, you may have rights to know, access, delete, and correct your personal information, and to opt out of the “sale” or “sharing” of personal information or “targeted advertising.” We do not sell personal information for money. To the extent the use of advertising identifiers constitutes “sharing” or “targeted advertising” under applicable law, you may opt out via your device’s advertising controls (Section 8) or by contacting us. We will not discriminate against you for exercising your rights.

12.3 California Privacy Rights (CCPA/CPRA)

This section provides the disclosures required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”). Where another U.S. state grants comparable rights, we honor the equivalent rights for residents of that state.

Categories of personal information we have collected in the preceding 12 months, the sources, the business/commercial purposes, and the categories of third parties to whom each is disclosed:

“Sale” and “sharing.” In the preceding 12 months we have not sold personal information for monetary consideration. We do “share” (i.e., disclose for cross-context behavioral advertising) the Advertising ID and related device/approximate-location data with our advertising partners (AdMob and, in some regions, Yandex). We do not knowingly sell or share the personal information of consumers under 16.

Do Not Sell or Share My Personal Information. You may opt out of this sharing: (a) in the App via the “Your Privacy Choices” control in Settings, which sets your ads to non-personalized; (b) through your device’s advertising controls (Section 8); or (c) by contacting support@katyaapps.com. We honor opt-out preference signals, including the Global Privacy Control (GPC), where technically feasible.

Right to limit the use of sensitive personal information. We do not use or disclose sensitive personal information for purposes other than those permitted under the CPRA (such as providing the service you requested and safety/security). To the extent any such use exists, you may request that we limit it by contacting us.

Authorized agents. You may use an authorized agent to submit a request to know, delete, correct, or opt out. We may require the agent to provide proof of authorization and may require you to verify your identity directly.

How to exercise these rights: use the in-App controls described above, the support@katyaapps.com address, or our data-deletion page. We will not discriminate against you for exercising any of these rights, and we will respond within the timeframe required by law.

13. Children’s Privacy

The App is intended for users aged 13 and older and is not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that a child under 13 has provided us with personal information, please contact us at support@katyaapps.com and we will take steps to delete such information and terminate the account.

Age information

The App does not ask for or collect your date of birth, your age, or any age category, and it does not store one on your device or on our servers. The minimum age for using the App is set out in our Terms of Use and on the app store listing, and the store’s own age controls (including any parental controls a family has set up) are what govern who can install it. All users of the App are treated the same way for advertising, analytics, and every feature; the European Economic Area, United Kingdom, and Switzerland consent prompt described in Section 8 applies to everyone in those regions.

Child safety

We prohibit child sexual abuse and exploitation (CSAE) and screen uploaded and AI-generated images for such content. See our Child Safety Standards for how we prevent, detect, and report it, and for our child-safety point of contact.

14. Data Security

We use technical and organizational measures designed to protect your personal information, including encryption of data in transit using HTTPS/TLS, encryption of stored chat message content at rest (AES-256), access controls, and rate limiting. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

15. Third-Party Services and Links

The App may contain links to, or integrate, third-party services (such as social platforms you add to your profile, or links opened in your browser). This Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party services you use. The privacy policies of the third parties we integrate to operate the App are linked in Section 7.

16. Changes to This Policy

We may update this Policy from time to time. When we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice within the App. Your continued use of the App after the changes take effect constitutes your acceptance of the revised Policy.

17. Contact Us

If you have any questions, requests, or concerns about this Policy or our privacy practices, please contact us: